Tuesday 4 October 2011

At iPhone 5 launch, why all eyes shouldn’t be on Tim Cook



At the iPhone 5 launch on Tuesday, Tim Cook, Apple's new CEO, may want to quiet the comparisons between him and Steve Jobs. (Paul Sakuma - AP)
Tim Cook may have officially been CEO of Apple since August 24, when Steve Jobs resigned. And for all intents and purposes, he’s been in charge since January 17, when Jobs went out on medical leave. But for many Apple observers, it will be Oct. 4 that truly marks Tim Cook’s debut as Apple’s leader.
That’s because Tuesday is expected to be the first major product presentation—for the much-anticipated iPhone 5—under Cook’s tenure as CEO. And for Apple investors, employees and customers, there is no better opportunity to compare Cook to his iconic predecessor than one of the company’s famous product launches. At 10 a.m. pacific Tuesday, all eyes are sure to be on the operations whiz now charged with also being Apple’s visionary.
But in my mind, the best way for Cook to succeed in his first major presentation will be to shift those eyes away from him. At a time when many investors’ questions have been about what a post-Jobs Apple looks like, Cook could do nothing better than to showcase all of the talent that resides in Apple’s ranks.
For one, it will remove some of the inevitable comparisons between the two men. Of course, Cook will need to establish his leadership role, introducing the event and making the biggest announcement. But after that, he should invite other leaders on Apple’s executive team to take on significant roles, with Jonathan Ive talking design, for instance, andScott Forstall talking software. If he leads it all himself, the Jobs vs. Cook parallels will be too tempting to make. Was he as captivating as Jobs? What was he wearing, and what signal did that send?
Second, sharing the spotlight will help to shore up any doubts about the depth of Apple’s bench. Reaffirming that Jobs’ commitment to excellence and innovation is not a one-man show, but something ingrained into the culture of the company’s leadership team, would go a long way toward quieting concerns about how Apple will run in a post-Jobs era. No company can be as perennially good as Apple has been in recent years without a roster of talented leaders, and the company would do well to showcase who they are and what they know.
Finally, it would send a signal to investors, customers and employees that while Cook may be unwavering in Apple’s strategy and fully behind the company’s focus on building innovative products, he is his own man. Nothing says that just because Cook isn’t going to change the company’s product focus he can’t change its presentation format. He can still create plenty of excitement about Apple’s new products without making the presentation all about him. A little less cult of personality, after all, could do the company some good.
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Sunday 18 September 2011

Kara Kennedy, Eldest Daughter of Senator Ted Kennedy, Dies of a Heart Attack

She suffered a heart attack and died late Friday evening. ... Kara Kennedy, daughter of the the late Sen. Ted Kennedy, died late ... In 2002, Kara Kennedy, Ted and Joan Kennedy's eldest daughter was diagnosed with cancer..Kara Kennedy, daughter of the the late Sen. Ted Kennedy, died late Friday evening after suffering a heart attack, ABC News reports. She was 51Kara Kennedy was born Feb. 27, 1960. She has two brothers, Teddy Jr. -- a congressman -- and Patrick. She graduated from Tufts University and was a producer for VSA arts, a non-profit organization founded by her aunt Jean Kennedy Smith. She also served on the board for the National Organization on Fetal Alcohol Syndrome with her cousin.She accepted the Presidential Medal of Freedom from President Obama in 2009 on behalf of her father, who was terminally ill during that time ..On Saturday, the daughter of former vice president Walter Mondale, Eleanor Mondale, who worked for E! and CBS at one point during her reporting career, died -- also at 51.

Friday 9 September 2011

Majority Feel 9/11 Story Might be Wrong In Important Respects



September 9, 2011
Reinvestigate911.org
For more info or interviews please call Ian Henshall on 01273 326862 or 079469 39217
Today Ian was on LBC 8.30am, this evening scheduled on Talksport 11.30pm

A new opinion poll shows surprisingly high levels of doubt in the UK over the official story of the 9/11 attacks. The poll, conducted by ICM on behalf of Reinvestigate911.org, found that more people agree than disagree that the official account of what happened on 9/11 might turn out to be wrong in important respects. Only 8% strongly agree that they have been told the full story of the 9/11 attacks.
Of those who expressed an opinion 37% agreed that rogue elements in the American intelligence services may have made a decision prior to 9/11 to allow a terrorist attack to take place. Richard Clarke, White House anti-terror co-ordinator at the time, said recently that the 9/11 attacks could have been foiled but for an explicit agreement within the CIA to withhold vital information from him and the FBI. Clarke says he cannot explain this behaviour. At the time the CIA were prohibited by law from operating in the US.
The results are mirrored by a HEC poll published today in France showing that 58% have doubts compared to 31% percent who accept the official story. Half suspect that US authorities deliberately allowed the attacks to take place while a third suspect they were implicated in the execution of 9/11.
Reinvestigate911.org is campaigning for a closer examination of unanswered questions they say remain on the table ten years later. They are holding a London conference on October 15 on what they call SCCADS, state and corporate crimes against democracy. Speakers will address issues from the David Kelly case to the rise to power of New Labour in the 1990s
Ian Henshall of Reinvestigate 9/11 says, "People remember the Iraq WMD fiasco which showed how wrong the official story can be, even on an important matter of war and peace".
"Richard Clarke knows more than anyone about this. It is no longer feasible to label all 9/11 sceptics as conspiracy theorists".
"It beggars belief that we are still in Afghanistan ten years later when the case for invasion was never properly made in the first place. If Bush had declared war on government incompetence instead of unleashing a bloodbath we would not be in the mess we are in now."
"We agree with Senator Max Cleland, who resigned from the 911 Commission and denounced it as a whitewash and a national disgrace. This is not the only issue. John Farmer a senior Commission official later wrote that they had determined there was a decision to lie to them by the Pentagon and considered bringing criminal charges. The report made no mention of this nor the mysterious anti-hijack exercise running at the time of the attacks. It also left out any reference to the collapse of WTC 7 which was not hit by a plane and fell symmetrically at freefall speed into its own footprint".
Notes
Levels of doubt in the UK poll were fairly even across social class and age, but higher in Scotland. High levels of don't know and neither agree or disagree indicate some respondents had not given the issue much thought. The figures show an even higher level of scepticism than the shock poll for the BBC released last week to coincide with the latest Conspiracy Files programme. Asked if they thought there was a wider conspiracy than Al Qaeda that included the American government, one in seven respondents and one in four young people said yes, with similar figures in a parallel poll the US.
For more details of ICM poll see their website. For French poll see http://www.reopen911.info
Clarke's comments can easily be found on the web, he repeated them to the BBC's Conspiracy Files screened this week but they failed to emphasise that his statement overturns a decade of bland reassurances from Washington, echoed uncritically in earlier editions of the controversial BBC series.
RI911 would like to see9/11 doubts fully addressed and say this requires an inquiry that is entirely independent of Washington and follows the evidence, not the preconceptions of political lobbies. Two possibilities they cite are an inquiry run by unimpeachable international figures under the auspices of the UN General Assembly, or a fully independent Commission with subpoena powers in the US along the lines proposed by Senator Mike Gravel. He is calling for voters in key states to mandate support for this at state level. he says his solution would be independent of the Federal government, widely seen as hopelessly beholden to the same interests that have gained so much from the 9/11 wars and which some suspect helped to orchestrate the 9/11 attacks.
Reinvestigate 9/11 wants to gather a broad coalition ranging from people sure the official story is entirely wrong to those who feel a new investigation is needed to reassure the doubters who make up large majorities in some countries.
Reinvestigate 911 say the 911 Commission was never independent. Commissioner Cleland called it a "whitewash" and a "national scandal" and resigned for reasons that went unreported at the time but have since been revealed in a series of books from Commissioners, Commission investigators and the New York Times special correspondent Phil Shenon. One key moment was the failure to dismiss the powerful Executive Director Phillip Zelikow, a friend and colleague of Condoleeza Rice, when it was discovered that he had made secret phone calls to the White House in defiance of undertakings given when he was appointed. Later the Commission failed to demand more time and resources when it found that, in the words of senior investigator John Farmer, there was a "decision to lie" to them by key officials in the Pentagon.
Similarly they failed to get to the bottom of the decision to paralyse the FBI, which Clarke has now confirmed but which was obvious to independent investigators ever since FBI officers at two different field offices blew the whistle in 2002. Instead they dismissed it as unexplained and briefed reporters it was due to mix-ups.
The Commission's inexperienced and unassertive chair Thomas Kean worked in the shadow of Zelikow whose academic background included a study of the creation of political myths. Kean replaced Henry Kissinger, the first choice of the Bush White House, after an outcry from the 9/11 families. It later emerged Kean, a minor Republican politician, was a long time business associate of the Bush family. Lee Hamilton, the Democrat vice chair, has been accused of presiding over an earlier coverup as the man in charge of Congress' Iran Contra Inquiry which exonerated President Reagan. Hamilton later confessed that he knew this was wrong but judged it bad politics to say so. Kean and Hamilton appointed Zelikow with little or no consultation with other Commissioners and gave him dictatorial powers over investigation teams who were not even allowed to communicate directly with Commissioners.
Nonetheless Kean seemed upset by much of what he heard and in an outburst said the 9/11 attacks "could and should have been prevented", a view that was dropped from the final report under intense pressure from Republican Commissioners and hawkish media commentators. Families campaigning for full disclose were angered, saying that 70% of their carefully prepared questions had been ignored.
The Commission made little attempt to investigate the CIA other than to record that they had relied for their long account of the alleged Al Qaeda plot on interrogations of alleged ringleader Khaled Sheikh Mohammed supplied by the CIA. KSM was held in Guantanamo Bay and interrogated under torture. The Commissioners were given no access to either KSM or his interrogators. Recently the then White House anti-terrorism chief Richard Clarke has stated that the CIA made a decision to withhold information from him and the FBI, and that had this not happened the 9/11 attacks could have been foiled, confirming Kean's unofficial view at the time. There is little evidence that the Commission made any serious attempt to get to the bottom of the CIA's activities in effectively protecting the 9/11 plot from detection, although two different teams of FBI officers were complaining loudly and publicly about the way in which their investigations were stymied.
Have groups like Reinvestigate 9/11 any chance of success? "We know we will never get a real inquiry from the sort of people in power in the NATO countries at present", says Henshall, "but I am old enough to remember other apparently lost causes like the liberation of Eastern Europe or the acquittal of the Birmingham Six in the UK after many years of false imprisonment. The world is changing fast. Key factors are the increasing penetration of alternative news sources on the internet and the waning power of the US which has been looted by the people who many suspect had a hand in the 9/11 attacks that made it all possible for them. Despite the silence in the mainstream media people are thinking for themselves as our poll shows. Few are happy with the shameless abandonment of long established rights, the ruinous wars that are quite obviously about the short term enrichment of an elite, and the rulers' ever increasing distance from the general population.
"Sooner or later the dam will break. The political class seem to have lost the ability to respond to reality in a rational way. It may be sooner than most people think."


RELATED:
ADVANCE NOTICE - LONDON CONFERENCE SATURDAY OCTOBER 15
Ten Years after 9/11 anger and doubts over the insultingly simplistic and factually challenged official 9/11 story are as great as ever. Moreover the doubts have spread to many citizens as we expect our opinion poll will show tomorrow. This includes campaigners who up to now have been wary of bringing up 9/11 issues, based on the smears and sneers from too many people in the corporate media who should know better.
From now on we seek to create a broad movement of campaigns who suffer from outright lies and ruthless censorship from the corporate media that many of us know only too well.
This is a fluid situation as we work out areas of common interest. Provsionsally the Conference title is
SCCADS: State and Corporate Crimes Against Democracy: How we can investigate them and how we can campaign to stop them. We will have a list of respected speakers on subjects including 9/11, 7/7, Kelly, Bilderberg, and the global elite, Political Corruption and the creation of New Labour and other SCADS.
The detailed schedule and full list of speakers is not confirmed but includes Professor Niels Harrit (featured

Tuesday 6 September 2011

Argentina 3-1 Nigeria: Higuain & Di Maria on target in battling victory The Real Madrid pair both hit the net in a tough clash against the determined Africans, who almost got back in the game during a much-improved second half



by goal.com

Watch best Singapore vs Iraq (0 - 2) highlights video and goals 6 September 2011. Watch all others highlights 2014 World Cup Qualification events.


by goal.com

PLX Technology Expands PCI Express Gen3 Switch Family


Three New Multi-Root Devices Offer Four On-Chip DMA Engines; Multiple NT, SSC, Ports

SUNNYVALE, CA, Sep 06, 2011 (MARKETWIRE via COMTEX) -- PLX Technology, Inc. PLXT +2.09% , the leader in high-speed connectivity solutions for the enterprise and the home, today expanded its PCI Express (PCIe) Gen3 switch family with three new high-performance, feature-packed devices compliant with the PCI Express Gen3 r1.0 Specification. The new PLX(R) ExpressLane(TM) PEX8749 (48-lanes, 18 ports), PEX8733 (32 lanes, 18-ports) and PEX8725 (24 lanes, 10 ports) PCIe Gen3 switches blend valuable innovation and high port counts to enable new, more powerful designs in servers, storage and communications platforms. The three switches are available today with production scheduled for Q4'11.
PLX was the industry's first vendor to launch PCIe Gen3 silicon more than one year ago and remains the only company offering Gen3 switches. With the debut of these three new switches, PLX is expanding its PCIe Gen3 portfolio to 11 highly flexible devices ranging from 12 to 48 lanes, and three to 18 ports. This leadership position has placed PLX at the forefront of Gen3 reference designs by worldwide CPU, GPU and endpoint vendors who have been rigorously validating and testing their own silicon and systems using PLX Gen3 devices. Numerous tier-one server and storage OEMs have multiple designs underway using PLX PCIe Gen3 switches that are ready to be launched when Gen3 enabled CPUs become available.
Integrated into each new PLX PCIe Gen3 multi-root switch device are unique performancePAK(TM) features, including two non-transparency (NT) ports, four direct memory access (DMA) engines, two virtual channels (VCs), and up to 12 ports for spread spectrum clock (SSC) isolation. The NT feature enables host failover and redundancy and has been widely used by tier-one OEMs since it was developed in early PCI technology. The on-chip DMA engines enable designers to increase the performance of systems by moving data among endpoints or between memory and endpoints without sacrificing CPU bandwidth. Support for two VCs enable users to prioritize traffic to support desired quality of service (QoS). The SSC clock isolation for each x4 port of the device allows designers to create large systems with each sub-system running its own SSC clock.
PLX is the only switch vendor that offered x16 ports on PCIe Gen1 and Gen2 switches, and it continues to support x16 on today's Gen3 devices. In addition to x16 and x8 ports, these switches offer native x2 and x4 ports that enable development of large arrays of SSD based systems with fewer switches. Also included is the support for PCIe specification engineering change notices (ECNs) such as multicast, access control service (ACS), alternative routing-ID interpretation (ARI), atomic operations, and optimized buffer flush/fill (OBFF). PLX PCIe Gen3 devices are fully backwards-compatible with Gen2/Gen1 devices and recommended for all new designs. The PLX Gen3 devices can be used to create Gen3 slots using their bridging capability in a Gen2 platform.
"Next-generation PCI Express-based systems benefit from switches with DMA, higher port counts and non-transparency, providing a boost for Gen3 speeds, design flexibility and range of applications," said Jag Bolaria, senior analyst at Linley Group and author of the report A Guide to High-Speed Interconnects. "PLX is addressing the market need for such switches that should help accelerate the development of new communications, storage, server and graphics systems."
"Being the first to market with PCI Express Gen3 switches, having the industry's largest family of such devices, and offering a rich array of debug tools make PLX the go-to vendor for PCIe-based designs in virtually every market segment," said David Raun, PLX vice president of marketing and business development. "Gen3 adoption is expected to be significantly faster than was the transition to Gen2, and PLX is the silicon provider in the best possible position to enable the industry's next-generation Gen3-based designs."
As a premium benefit for designers, the new switches are supported by exclusive PLX visionPAK(TM) system debug tools, such as Performance Monitoring, Error Injection, Packet Generator, and the ability to measure both width and height of a SerDes eye using PLX's free software development kit (SDK). The on-chip hardware debug features, complemented by PLX's SDK software, offer instant logic analyzer support, high-speed scope view, pattern generation, and error injection -- capabilities that shed the cost of spending hundreds of thousands of dollars on test equipment. This proven SDK, used by designers worldwide for thousands of PCIe-based products, has garnered the attention of numerous OEMs, reducing their validation tool budgets and helping their products get to market faster.
Press Graphic, Tools


  • A downloadable high-resolution press graphic can be found on this page : 
  • A complete designer toolkit, including databooks and hardware/software development kits, can be found online at www.plxtech.com/gen3 : 

Review: 'Resistance 3' the best of the series



By Brett Molina, USA TODAY
The beauty of sequels in video games is the ability to correct the mistakes of predecessors and create a tighter, more enjoyable experience.
Such is the case with Insomniac Games latest releaseResistance 3. The third chapter in the PlayStation 3 series is perhaps the best thus far, featuring a more focused campaign and challenging first-person combat.
The alternate universe created in Resistance is based on an invasion before World War II by an alien race called Chimera. The hostile visitors have slowly staked their claims on Earth, and are on the verge of a complete takeover in Resistance 3.
Players follow Joseph Capelli, one of few surviving humans hiding from the Chimera in the Midwest. After escaping an attack near his home, Capelli joins Russian scientist Fyodor Malikov on a trek to New York City to deliver a devastating blow to the Chimeran assault.
Once again, the series' diverse arsenal is the star of the show inResistance 3. Each weapon feels distinct, from the overall design and sounds each gun makes to the cool secondary attacks and upgrades.
Take the Deadeye, for example. At first glance, it's a simple sniper rifle, but utlitize the secondary fire and you unleash a devastating beam that decimates any foe in its crosshairs. The gun becomes even more entertaining when players add upgrades such as scopes that highlight an enemy's head and a beam that pierces objects.
Each weapon in Resistance 3 features a primary and secondary attack, such as the Rossmore shotgun that fires concussive grenades or the new Mutator, a biological weapon that can shoot a green cloud leaving foes vomiting endlessly.
The more players use particular weapons, the more experience they earn toward upgrades. In the case of the Marksman, the long-range rifle can upgrade to a better scope to shoot targets from further away.
Developers have also brought back the weapon wheel, allowing players to stop action and select from 12 weapons. Players can also tap the triangle button to quickly flip between a pair of guns. The wheel works pretty well for the most part, but when players have access to all 12 devices, the compact space makes it easy to grab the wrong weapon.

Tiki Barber comeback fails, agent "flabbergasted"


Tiki Barber's bid at returning to the NFL can officially be declared a disaster. With the season kicking off this week, teams have finalized their rosters but the former star running back never got any serious interest.
And now one league insider hears Barber is "devastated" and his agent is "flabbergasted."
According to Sports Illustrated's Peter King: "I tried to reach Barber on Sunday, but he wasn't talking. I hear he's devastated that no team gave him a chance. You might wonder if teams would bring him in after the first game of the season, so his contract wouldn't be guaranteed, and that could still happen. But with no team calling (agent Mark) Lepselter with even a hint of interest, it's more likely teams would start with backs who've been in some football competition this summer."
In fact, since Barber announced he was "unretiring" in March, just one team (Miami) worked him out. Their murky assessment? He did a "nice job."
"We are flabbergasted that Tiki has not had an opportunity with any team, especially when rosters were at 90 players this year," Lepselter told King on Sunday. "I certainly thought some team would be intrigued to see what he had left in the tank.''
Realistically no one should be "flabbergasted" by the lack of interest considering Barber's age (36), his reputation as a teammate (less than stellar) and his off-the-field drama (making strangeAnne Frank analogies and dumping his pregnant wife for a "hot blonde," for example).
But it's worth noting that Barber was at the top of his game when he left the NFL. In fact, he led all running backs in total yards from scrimmage in the last three years of his playing days. At the ripe old age of 30 (in 2005), he rushed for an amazing 1,860 yards and scored 11 TDS.
Even half that production would be worthy of a roster spot on many teams. But apparently Barber just couldn't convince any GM he was worth the trouble.
At least Barber can take comfort in his "hot blonde" - last week, the two got engaged.
By Stephen Smith

Thursday 25 August 2011

Steve Jobs Is Alive, Apple's Stock Is Fine


Brian Caulfield, Forbes Staff
Covering the places where new technology and mass markets meet
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How much pollution is generated byApple‘s North Carolina data center? How will Apple respond to the popularity of smart phones built around Google‘s Android operating system? And what, exactly, does Apple plan to do with its $76.2 billion worth of cash and securities?
We can all go back to bothering Apple about the usual stuff. Apple Chief Steve Jobs is alive. Apple’s stock price is fine.
Shares fell just 1.7% Thursday, the day after the Cupertino, Calif.-based Mac maker said it will replace its irreplaceable Chief Executive.
Jobs is now the company’s chairman. Longtime Chief Operating Officer Tim Cook becomes CEO.
Maybe that’s because when Cook promises not to change much, it’s an easy promise to believe:  he’s been running day-to-day operations for years.
Wrote Cook wrote in a letter to Apple employees leaked to Ars Technica:

“I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.”
That’s nice. So when are we going to get an Apple TV set?
Apple shares fell $6.45, or 1.71%, to $369.73 in Thursday trading.

Hurricane Irene: a Louisianan's guide to hurricane preparedness


National hurricane center gives warning as Irene becomes a major Category 3 storm
The US national hurricane centre started warnings as Hurricane Irene became a major Category 3 storm. Photograph: Reuters
An earthquake rattled the entire eastern seaboard for just a few moments this week. It gave no warning, absolutely no indication it would ever happen, and then in a matter of seconds, it disappeared. By late afternoon, everybody was back into the Manhattan groove – and whatever passes for it in Washington, Philadelphia and so on. But the quake was only the lead paragraph on what will be a week-long weather story about another, more slowly approaching bit of tumult: Hurricane Irene.
Interesting that, since we now have such accurate electronic prediction devices, such drama-hungry media outlets, and such universal personal communication, every individual who is evenly remotely in the path of this bit of weather is being subjected to the psychological stress of The Wait. Accessing TV and the web every 15 minutes to see if the "cone of prediction" has finally encompassed one's home territory becomes a compulsive ritual. The Weather Channel doubles up on staff, knowing their hair replacement and toe fungus ads triple in value during storm time.
Surviving here on the Gulf Coast, my own life has been punctuated by many like events. However, the first two storms occurred in a time with relatively primitive advance indicators. In that uninformed time, we did not suffer through days of anxiety, and as both hurricanes passed, the human toll was largely unaffected by lack of preparation. The material cost, that was inevitable. Nothing to be done. But there was no noticeable extraneous life loss incurred solely by overabundance of worry.
1957's Hurricane Audrey was, and remains, the most powerful American storm ever in the month of June. A Category 4, Audrey crashed headlong into south-western Louisiana. I was in third grade and spending a week at a very primitive, though enjoyable, woodland summer camp with my two cousins. One night, the wind began blowing hard and the rain started coming sideways, so we all got to sleep on pallets in the cafeteria. We ate peanut butter and jelly sandwiches by candle light. That was my Hurricane Audrey.
A week later, my father and I drove down to the devastated coast, to the tiny village of Holly Beach, where we spent time each summer at a small ramshackle beach house. Approaching the Gulf shore, Dad kept his eye on the odometer, anticipating a disruption in roads and signs. He was correct to do so. Two miles from Holly Beach, a large oil tanker straddled the road, east to west. There was no one on board. We drove very carefully through the drained rice fields, travelling around the propeller, which towered 20ft above our car. In only another mile, we were at the water's edge.
But Holly Beach nowhere to be seen. The sand never returned, and the original village remains a quarter of a mile out to sea. And thus did Audrey affect me, after the fact.
In 1965, Hurricane Betsy roared directly over New Orleans itself, then crashed straight upriver through Baton Rouge, coming ashore during my first week at university. I had been away from home and on campus for only three days, sleeping on the top portion of a squeaky bunk bed, drinking beer with disparate young strangers – in the process, hoping to parse the very beginnings of an adult life.
We had no TVs or cellphones or computers, little interest in listening to weather reports on a radio otherwise filled with the Beatles and Stones. Thus, we had received no advance warning when we awoke to no electricity and 155mph winds. Betsy was just suddenly there, gusting hard enough that the mile-wide Mississippi River rose 10ft on its banks. Water came in over the levees from Lake Ponchartrain, but the levees held.
Roaring winds rattled the dorm's wrought-iron windows. I dropped to the floor from my bed. Passing through some four unexpected feet of cold fluid and floating shoes.
My ground-floor dormitory room was waist-deep in floodwater. I splashed forward and looked out the main entrance of the sturdy, thick-walled building, fascinated. Cars were rolling down the street, propelled sideways by the wind to move on their own. Overhead, sprawling uprooted live oaks, three stories tall, flew over low-lying classroom buildings, and crashed into taller structures.
And I thought: "So this is what life away from home is like." Betsy, as bad as it was, was not able to traumatise in advance. It was just there.
Forty years later, I arrived back in New Orleans from Japan 48 hours before Katrina. I was severely jetlagged, but when I reached the house, I immediately grabbed a ladder and began securing plywood storm shutters to the 27 windows in my house. By the time I finished, the storm was only 18 hours away and the city was under a mandatory evacuation order. There was also tremendous emotional pressure to run. I did. After 14 hours of horror-filled driving, the VW bug with three cats and no clothing arrived in a safe haven, 200 miles north.
It was the first time I evacuated in my life. I have vowed to never leave again.
My 48-hour-out hurricane preparation kit now involves batteries and flashlights, bottles of lamp oil and hurricane lanterns, fresh water and a chest full of ice, a battery-operated radio and two good books, a couple bags of chips and, of course, a conspicuously large supply of bourbon.
And, because I live where I do, I have secured in my patio a small pirogue – a shallow water Cajun boat – and a gas-fueled generator. Neither of which is probably necessary in New York or Boston.
But in any locale, a serenely positive attitude and selected information absorption are essential. If it is going to happen, it will. These days, after logistical preparation is complete, I enter a vacation state of mind, allowing myself only two weather updates a day.
High winds or no, Happy Hour will occur as needed
.

Tuesday 23 August 2011

Apple May Allow Carriers to Discount the iPad 3


A new report about Apple possibly allowing carrier subsidies for the iPad 3 was published today by The Daily – an iPad-only news source. According to the sources quoted in the report, Apple is preparing to give carrier partners (such as AT&T and Verizon in the United States) the ability to subsidize the cost of the iPad 3 when a customer agrees to a data contract for the device. This model is similar to the one used to offer mobile phones at discounted rates, and may translate well to tablet devices that operate over the same 3G or 4G data networks.
Currently, carriers like AT&T and Verizon are not permitted by Apple to lower the price point of the iPad or iPad 2 in exchange for a customer agreeing to a data contract. Due to this, carriers have responded with contract-free prepaid data plans that allow customers to cancel without penalty at any time. Since customers can walk away freely, taking their data dollars with them, it’s unlikely that the carriers appreciate or support this model. Also, since iPad 2 models that support 3G data networks cost over $100 more than WiFi-only models, customers have little incentive to buy an iPad directly from a wireless provider.
The Daily report suggests that AT&T and Verizon will offer the iPad 3 at a significantly discounted price as long as customers sign a two-year data contract. By offering this discount, carriers hope to move more iPad devices and help prevent the ‘sticker shock’ that customers get when they see how much an iPad 2 with 3G data costs. With mobile phones, the model works well; Apple retails a 16 GB iPhone 4 handset for $649, but sign a contract with one of the major wireless providers and you can get the same iPhone for as little as $199. It’s a perceived win for the customer, who is saving on the upfront purchase cost, and it’s a win for the carrier who gets a customer that’s locked in to paying fees for a number of years. In reality, customers would probably be better off buying an unlocked iPhone 4 from Apple and refraining from a contract that will cost a couple of thousand dollars over a two-year period, but since this model is entrenched in the minds of North American customers, it’s one that most accept.
Apple has a couple of very good reasons to protect the status quo, and to not allow carriers to subsidize the iPad 3. First, a move such as this could have a negative impact on the iPad brand, which is seen as the premier tablet device in the marketplace. Perception is reality when it comes to consumers, and if they see national marketing campaigns pushing the tablet at $199, it may actually reduce sales. Also, with many iPad users already growing accustomed to buying a new device each year, Apple may see reduced sales figures as users stick with the same iPad they purchased through the entire duration of their two-year contract.
While each of these reasons are realistic, they’ve already been somewhat disproven by the rampant success of the iPhone. A significant percentage of iPhone owners purchase whatever new iPhone handset Apple releases each year, and a good chunk of those actually renew their wireless contract to get a discount. A carrier-subsidized iPad 3 may actually end up driving sales figures even higher, as customers who come in for a new phone walk out with a new phone and a new iPad tablet. Only time will tell if this is actually the case, or if Apple even intends to allow carriers this privilege.
So readers – what do you think? Would you be more likely to purchase an iPad 3 if you got some form of discount from your wireless carrier in exchange for signing a data contract? With a device like the iPad – which sees an updated version released annually – is a two-year contract too long?